Design a brand identity for conference FutureProof 26,
along with a branding package
FUTURE PROOF
Product modeling:
Obviously, it is important to have accurate modeling of the product. Other than hard surface modeling all the products, I also created custom UV maps for each of them.
LET'S DIVE INTO THE PROCESS!
LOGO EXPLORATION
Here are some of the more refined sketches...We wanted the type to havethe geometric feeling we were drawn to to represent the animalsthroughout their migration.Here is our final logo:)
ILLUSTRATION PROCESS
The trophy is great on its own...but I was wondering how to elevate it and smoothly morph the 3D trophy into the 2D background?
I decided to create a custom animated UV map for the trophy.
BRANDING PACKAGE
As mentioned in the brief, we are tasked to create a brand identity for
this exciting conference. So other than styleframe and animation,
we also designed a whole branding package...
FutureProof 26 is a week-long motion design conference hosted by theMotion Design Department at Ringling College of Art and Design.
The conference features keynotes, workshops, networking, and exhibitions. It is designed to inspire and connect students with industry professionals, ensure they have a seamless transition from the classroom to their future careers. The mission is to prepare the next generation of visual communicators through education, inspiration, and connection.The branding identity should be appealing to a sophisticated, creative audience.
In past years, students have done an amazing job creating all sorts of different branding. There has been a great variety of styles and conceptual focuses...What could we create that has never been done before?
RESEARCH
CONCEPT
GATHER, SHARE, COLLECT
We decided to use migration and nomadic patterns as inspiration for our FutureProof concept. The correlation between animal migration and people gathering for FutureProof helps highlight the human connection within the conference. The organic relationship feels wholesome and deeply connected.
Before diving into creating the styleframes, Abigail and I experimented with bunch of different styles and content for the concept pitch.Well, most of them did not make it...we still love them though!
STYLEFRAME QUILT
Before diving into creating styleframes, we created a quick, rough styleframe quilt in illustration to explore compositions.
The quilt also provided a great opportunityfor color exploration!
ANIMATION EVOLUTION…
