Created bold and dynamic show graphics including the official title sequence and logo for the 68th GRAMMY Awards.
GRAMMY AWARDS SHOW PACKAGE
AFTER EFFECTS
PHOTOSHOP
CINEMA 4D
KIKI LEUNG
TROPHY MODEL BY
EJ HASSENFRATZ
CREDIT
SOFTWARE
Product modeling:
Obviously, it is important to have accurate modeling of the product. Other than hard surface modeling all the products, I also created custom UV maps for each of them.
LET'S DIVE INTO THE PROCESS!
DESIGN EXPLORATION
(Literally trying out every single color on the rainbow)
To prepare for my pitch, I put together a bunch of quick,
rough styleframes on figma to explore possibilities.
This quick iteration process not only allow me to explore composition,
also shows me what is CLEARLY not working...😓
3D TEXTURES
The trophy is great on its own...but I was wondering how to elevate it and smoothly morph the 3D trophy into the 2D background?
I decided to create a custom animated UV map for the trophy.
WHAT SO SPECIAL?
The Recording Academy emphasize on celebrate excellence in recorded music through the annual Grammy Awards. By supporting the broader music community through education, preservation, and creator assistance, they emphasizes music as a universal language that inspires and connects, combining prestige, creativity, and cultural influence.
MISSIONS
The Recording Academy is united by a deep love for music and a dedication to supporting the people and communities it touches. Guided by values of service, creativity, diversity, integrity, collaboration, and passion,
it strives to care for others, foster innovation, embrace inclusion, and uphold honesty and respect. Its mission is to recognize excellence in the recording arts and sciences, cultivate the well-being of the music community, and ensure that music remains an indelible part of our culture.
RESEARCH
01 RESONANCE
This concept focus on visualizing music’s impact
Keywords: complex, elegant
Elements: Ink like movement, watercolor spreading, radiate pattern
02 ENSEMBLE
This concept focus on the mission of the Recording Academy
Keywords: dynamic, diverse, Minimalistic build to complication
Elements: individual artist = the building block of the greatness of Grammys
CONCEPTS
AWARD CATEGORIES MOCK UPS
How can we miss out on the awards categories?
Here are some mockups for the winner of Album Of The Year,
and finalist line up for Best Pop Vocal Album.
FINAL PACKAGE
PREVIOUSLY…
After the Recording Academy rebranded in 2018, the Grammys introduced more colors and variations to the gramophone.
Since then, the awards have taken on a distinctly different look each year.
What could I create that has never been done before?
WATERCOLOR EFFECT
With the time constrain of this project, it is important to create fast, procedural assets! So instead of actual watercolor, I created this watercolor & lines spreading effect in AE. Everything including the shapes, color, spreading speed and directions are adjustable!
TYPOGRAPHY EVOLUTION…
