Take the Sézane word mark and create three different logo reveal,
that loops back on itself, that reflect the elegant brand voice while being
a refined luxury brand.
SEZANE REVOLUTION
Product modeling:
Obviously, it is important to have accurate modeling of the product. Other than hard surface modeling all the products, I also created custom UV maps for each of them.
LET'S DIVE INTO THE PROCESS!
TIME TO MODEL🤟
As the brand have established a amazing social media presence with a specific photography style when comes to advertisement, we want to ensure our animation and modeling also speak the same brand voice.
In order to achieve that, first step of the project is to create a bunch of models of the products!
ANIMATIONS
After modeling, we create three composition for the looping logo animation with our assets. Lighting was tricky as the scene is filled with all sort of product with different textures...
Once we confirmed the composition, we started animating right away!
POST PRODUCTION
For post production, we did some tiny tiny fixes in Nuke.
By adding a slight depth of field with a optical glow,
the scene came together!
RIVE INTERACTIVITY
Alongside with the 3D looping animation, we also incorporated Rive interactivity in this project. As the advertisement focus on their recently released Holiday Collection, we thought a interactivity on the website would be a perfect teaser for what they offer!
WHAT IS SEZANE?
Sézane is a popular French fashion brand known for its chic,
Parisian-inspired styles. Not only women's fashion, the brand also
have full collection for kids, and home goods.
In general, the brand is luxurious, elegant, but with a saturated coziness.
MISSIONS
Sézane stands out from brands and establish a strong existence in the fashion industry with their core values!
01 “Sézane is guided by a passion to create beautiful pieces without intermediaries, allowing us to prioritize quality while maintaining fair prices.”
02 “No overproduction, no sales and no unsold stock. Instead, we release our archives twice a year, ensuring nothing goes unworn.”
03 “Selecting the finest materials, perfecting every detail,
envisioning the ideal cut.”
RESEARCH
CONCEPTS
01 THE HOLIDAY COLLECTION
The concept is to feature the Women's clothing of the
Holiday Collection 2025. The collection highlights lots of sequins
in different form, sparkly but with a elegant touch of gold.
02 THE HOME COLLECTION
The concept is to feature the home collection of the Holiday Collection 2025. The collection aims to bring a touch of parisian vibe to your home during the holiday season! lots of ceramic, use of red, green and cream.
DEVELOPMENT
REFERENCE
Sezane truly have lots of amazing products. It is difficult to pick
which one to feature! However, after referencing their social media,
here are some products we choose to feature in our animation...
SKETCHES
Me and Siona also quickly sketched some composition references
for ourselves to follow during the production.
SOME RENDERS TO HIGHLIGHT THE MODEL⭐️
The concept is to provide a sneak peak on the accessories by hovering a magnifying glass over their velvet jewelry box.
Both the design and interactivity is simple yet direct.
