Name Game

I was tasked to do a name reveal animation with 2D effect cel animation and I ended up creating a liquidy paint effect for myself!

Storyboard

At first the idea was doing a water FX animation mimicking the movement of river, but after a few tryout, I am still not satisfy with the result, so instead of river, I decided to explore possibility on ink/paint FX.

And as the project is very closely related to personal branding, I aimed to create a layout that will match myself personally. I ended up go with lower case, Servus Slab in medium.

Ink Exploration